This role is responsible for defining and scaling EMJ’s social presence into a best-in-class, high-trust digital ecosystem for healthcare professionals. You will build and own a bold, insight-led social and brand strategy that grows a highly engaged global HCP community while ensuring EMJ’s brand identity is consistently strong, credible, and differentiated across all platforms.  You will transform EMJ’s social channels from broadcast-led content distribution into a two-way, community-driven environment that strengthens brand authority, increases visibility, and deepens engagement with key healthcare audiences. 

What you'll do?

• Social Growth Strategy & Execution: Own and deliver a multi-platform social growth strategy focused on increasing reach, followers, and engagement across key HCP audiences. Drive sustained audience expansion through both organic and employee-led amplification. 

• Brand Stewardship & Positioning: Own the consistency, tone, and positioning of EMJ across all social channels, ensuring all output reflects a clear, credible, and differentiated brand identity within the healthcare publishing landscape. 

• Platform Specific Content Strategy: Define social content pillars and storytelling frameworks that translate editorial and scientific content into compelling, platform-native narratives that resonate with healthcare professionals. Ensure content format, tone, and messaging are optimised for each channel. 

• Community Engagement: Design and implement a proactive engagement strategy, including comment monitoring, social listening, and direct interaction, to build a trusted, active, and loyal HCP community. 

• Employee Personal Brand & Thought Leadership: Develop and manage SLT employee personal branding programmes to amplify thought leadership, extend reach, and ensure a consistent and cohesive external narrative across EMJ leadership voices. 

• Creative Direction for Social Output: Guide the creative direction of social content, ensuring consistency in visual identity, messaging, and storytelling across campaigns, channels, and employee-led content. 

• Influencer & External Advocate Strategy: Build and manage a structured influencer and external advocate programme. Identify, recruit, and nurture relevant HCP voices, industry influencers, and subject matter experts to co-create and amplify content that drives credibility, engagement, and audience growth. 

• Brand Reputation & Community Safeguarding: Monitor sentiment and engagement to ensure EMJ’s social presence maintains accuracy, credibility, and professional integrity within healthcare professional communities. 

Who You Are:

• Social Media Strategy: 3-4 yrs proven experience in social media strategy, brand management, or audience/community growth. 

• Platform & Algorithm Understanding: Strong understanding of social platform dynamics, algorithms, and engagement drivers 

• Community Engagement & Building : Experience building and managing online professional communities and an engaged follower audience 

• Stakeholder Communication: Excellent communication skills with experience engaging both internal stakeholders and external audiences 

• Brand Voice & Narrative Management: Experience shaping or managing brand tone, messaging, or narrative across digital platforms 

• Continuous Optimisation: A strong desire to test new formats, elevate creative standards, and move beyond basic execution through consistent monitoring and data-backed enhancements to performance.

• Proactive Trend Monitoring: Proven ability to stay on the pulse of emerging platform developments, algorithm shifts, and new channels, with a track record of applying these insights to drive results.

It would be a bonus if...

• HCP Audience Understanding: Strong understanding of healthcare professional audiences and/or regulated content environments 

• Content Creation & Storytelling: An Content creation experience (copywriting, short-form video, or social-first storytelling) 

• Executive & Personal Brand Management: Experience managing executive or employee personal branding programmes 

• Healthcare / B2B Industry Experience: Experience in healthcare, scientific publishing, or B2B media environments
  

Key Information

• Salary: £40-45k

• Reports to: Senior Growth and Performance Marketing Manager

• Hours: 8.30am – 5pm, Mon-Fri

• Working pattern: Hybrid, a minimum of 3 days in the office (5 days a week in the office during probation)

• Location: This role is based onsite in our London/Moorgate office

About EMJ

EMJ's purpose is to elevate the quality of healthcare globally, by supporting all healthcare professionals with free and easy access to medical journals and lifelong learning opportunities. We do this to create Gold Medal Winners, enabling healthcare professionals to become the best versions of themselves. Similarly we equip our employees with all the skills, tools and knowledge they need to be in the top 10% of what they do and create Gold Medal Winners in the company. 

At EMJ, we believe in…

• Taking care of your own: We all need to be proactive and responsible for our own actions. This will lead to an inspiring place to work that we are all proud of.

• Going the extra mile: Always give your best performance, this will create a team that is different to anything else, full of hard working, gold medal winners.

• Entire buy in: Everyone has loyalty to our vision, values, culture, and the long-term goals of EMJ. We are committed to doing so in a positive and passionate way.
  

Find out more about us and careers at EMJ. 

Application process:

Your CV will be reviewed by the Recruitment team. If successful, we will be in touch to arrange a telephone call. Following this there will be a 2-stage interview process, one focused on competencies and one on the EMJ values.