When Karren Brady joined Birmingham City, the club was being relegated: it was failing.
She spent time in each department and found that many employees did not buy into what the club was trying to achieve and were not truly proud of their jobs.
To change the company mindset, Brady integrated the business; accounting had a go at hospitality, sales, and retail, and vice versa. She worked hard to make sure that every employee understood, respected, and valued every single role. Everyone was responsible for upholding this new mindset. Birmingham City was later sold for £81.5 million.
In 2021, Karren Brady visited EMJ at our "Summer Ball" and kindly shared her story with the company.